In the nearly twenty years I've worked as an interaction and visual designer, I've designed a large number of complex sites for a variety of companies. I've worked in start-up environments, large established companies, and creative agencies. The work I've done includes work for B2B and B2C companies on responsive mobile friendly sites and desktop oriented, task focused sites. Deliverables at these companies included site maps, wireframes, functional prototypes, visual design comps, and often HTML and CSS.


Graduated in May of 1997 with a BFA in Design from the University of Texas at Austin.

Professional Experience

May 2012 – present
Datafiniti, User Experience Architect / Product Design Manager
Datafiniti crawls the web and compiles it into a massive database. The data is then sold to companies who use it to, among other things, learn competitive pricing information, find sales leads, and to do reputation management. My duties at Datafiniti include product management, product development and UX design. In short I define the feature set of the company's products, design the user experience and visual design, and manage the process of executing the features and design.

April 2010 – May 2012
Adometry, User Experience Architect
My duties at Adometry included working with product managers, data analysts and developers to design the web-based interface for the company’s online advertising analytics software. Working at Adometry meant working in an Internet start-up environment. Often my concepts for user interfaces were based on little more than bullet points and sketches on a white board.

September 2007 – April 2010
Hoover's Inc., Senior User Interaction Designer
Duties included balancing user requirements with business requirements to create intuitive interfaces for the Hoover's subscription-based web site. I worked with the Hoover’s internal creative and development team, and their in-house usability tester, on a complete redesign of the company’s site. Deliverables largely included wire-frames, but also included visual design comps and HTML/CSS mock-ups.

September 2006 – September 2007
Web Designer and Consultant
Worked in roles including information architect, visual designer and front end developer.

May 2005 – September 2006
Avenue A | Razorfish, Senior Information Architect
Duties included using competitive data, user research and business requirements to create concepts for innovative online experiences. Deliverables included process flows, site maps, wireframes, and heuristic analyses.

January 2001 – May 2005
Web Designer and Consultant
Operating under the company name of Coded Notions Design, worked as an information architect, visual designer and front end developer.

July 2000 – December 2000
SmartPrice.com, Lead Designer
SmartPrice.com's goals included helping consumers and small businesses make smart choices about long distance calling plans. Responsibilities included working with the head of marketing, the brand manager, and the web site manager to establish, design and implement creative strategies for the company. This included creating print pieces as well as serving as information architect, designer and front end developer for the SmartPrice.com web site.

June 1999 – July 2000
Powered Inc. (formerly notHarvard.com), Lead Designer
Duties included working with a small team of developers and designers to concept, design and implement the system by which Powered Inc. provides online educational environments for its clients. Acted as lead and manager for an eleven-member design team that created everything from trade show booths to the visual design of Powered's client sites. Other duties involved working with the various departments within the company to create the company's brand (which included designing the notHarvard.com logo, business cards and corporate site).

August 1998 – June 1999
frog design, Designer, Level II
frog design is a forty-year-old multidisciplinary design firm with offices in the United States and Germany. Duties at frog included being involved at various stages of designing and building web sites for frog’s clients. Sites worked on included Hoover's Online, a site that hosts information on both public and private companies, and MicronPC, a direct sales computer manufacturer. Involvement in Hoover's project included conceptualizing of the features of the site, as well as working with the design lead to create comps for the look and feel. The MicronPC redesign project involved rethinking much of their site, implementing a new visual design, and assisting MicronPC in the maintenance of the site.

November 1997 – August 1998
Freelance Web Designer
Worked freelance doing web site design and programming for companies such as Dell, frog design and Cornerstone Securities, along with working on a bid to redo the Austin Convention Center’s web site.

May 1997 – November 1997
Power Computing, Web Designer
Power Computing was the first and best-known Macintosh computer clone manufacturer and seller. I was employed by Power Computing as the in-house designer for the Power Computing web site. Duties included working with developers and marketing executives to design, maintain and further develop the site. During my employment at Power Computing the web site routinely generated more than a million dollars a week in sales.